Since his first entrepreneurial endeavor in 1998, creating the ahead of its time online business directory Staten Island Now for his hometown at the age of 17, Adam Alson has continued to embody an out-of-the-box approach throughout a vast range of professional experience. For over 15 years, Adam has lent his talents to help cultivate brands ranging from emerging new businesses to major athletes and entertainers including, but not limited to the New Jersey Nets, NBA star Vince Carter, celebrity chef Marcus Samuelsson, teen pop sensation Austin Mahone, NFL Running back Reggie Bush and television star Audrina Patridge.
Venturing into the world of professional sports early in his career, Adam became the Online Marketing Manager for the NBA’s New Jersey Nets. Earning the New Hire of the Year award by Nets CEO, Brett Yormak, within his first year in the position, Adam helped to create a new online standard for the entire league with his recognition from the NBA for setting best online marketing practices.
Recruited by MGX Lab in 2008, Adam went on to lead the design of Muhammad Ali’s official website, Ali.com which later earned him a Webby for his work. He also lead various projects for dominant pop artists such as The Jonas Brothers, Demi Lovato, Jordin Sparks and contributed to charitable foundation projects including Brad Pitt’s Make It Right, Matt Damon’s ONEXONE and more.
Adam moved on from MGX Labs in early 2011 and founded NiteTables, an online reservation platform for planning nightlife experiences which quickly saw hundreds of nightclubs across the country joining within the first year.
Fast forward to 2013, his career was brought full-circle as the founder of Double Vision Brands, a brand marketing firm currently consulting for world-renowned athletes, entertainers, brands and startups.