Argy is a part of the Delos Ventures, focusing on market development and strategic business partnerships in the growing health and wellness market. She joins Delos with a strong background in Marketing Strategy and Market Research, especially within the Sports and Technology industries.
Before joining Delos, Argy was a Strategy and Research Executive at Octagon where she assisted multiple clients in analyzing, strategizing, implementing and controlling future marketing tactics. Her experience spans across primary and secondary research, consumer behavior, as well as the holistic business approaches in integrated marketing. Her most significant accomplishment at Octagon was strategizing and implementing the expansion of Esports within the Southern African market.
Argy holds two Masters Degrees: one in Integrated Marketing, specializing in Marketing Analytics from NYU (USA); and another in Business Science, specializing in Brand Management and Marketing Research from Monash University (RSA). Argy is passionate about the integration of health and wellness with science and technology and is intrigued to see the growth of this phenomena in our society.