Bruce has consulted with numerous start-up companies across various industries. His most recent role was working with Saffron Technology to design the next generation of business analytic solutions that work like our brains – using Saffron’s associative memory platform.
Until 2009, Bruce was Chief Innovation Officer, and Co-Founder, at MGX Lab, which was spun out of Marquis Jet where he reported to the CEO as Chief Innovation Officer. MGX Lab specialized in incubating and developing brand experiences and businesses from digital to physical. Clients included Marquis Jet, NetJets, Tom Brady, The Jonas Brothers, Brad Pitt’s Make It Right NoLa, Muhammad Ali/CKX, and Patch.com.
Prior to MGX Lab, Bruce was Co-Founder and Chief Creative Director of Digital Pulp, one of the first agencies that focused purely on building and branding web-based businesses. Founded in 1996, Digital Pulp was agency of record and developed branded web efforts for companies such as DoubleClick, Universal Music, Adidas, Citigroup, Alta Vista, 1800Flowers.com and Scholastic. In addition, Bruce designed, built and ran the online effort for NYC2012, America’s bid to host the 2012 Summer Olympic Games in New York City. The company grew to over 50 employees, offices in NYC and San Francisco with billings over $64 million.
Bruce started his web career in 1993. By 1995 he was producing and launching the Miramax Films & Dimension Films web site as well as launching the 1996 US Open web site. He specialized in CD Rom development, broadcast, 3-D / 2-D modeling and animation. Trained as an architect, Bruce began his career designing hotels, restaurants, offices and retail stores in the U.S. and abroad. Clients included the Ritz Carlton, St Regis NYC, Sheraton, Peninsula Hotels (China and Thailand), and Champs Sports and Footlocker stores.
Bruce has a B.A. in Architecture with minor studies in Industrial Design & Human Ergonomics from Pratt Institute, Brooklyn, NY.
He is also a traveling ambassador to the ONEXONE charity, on the planning committee for the of Joe Carter Celebrity Golf Tournament, and consults on numerous business ventures in Rwanda.