After many years with such agencies as Saatchi NY, TBWA Worldwide, Ogilvy, et al, Ms. MacMurchy founded a branding and business advisory called Big Blue Fish. During the following years no engagement has been more compelling than creating the original brand/business model, new products, strategic alliances, and business opportunities for Paul Scialla at Delos. Susan continues to consult with such clients as, Lutron, International WELL Building Institute, Tito’s and Center for Health Design.
She also serves on the board of EcoRise, a non-profit organization whose mission is to inspire young leaders in designing a sustainable future through professional development of K – 12 educators. She makes her home in New York City.